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Timothy Stene - Calla Gold shows off her jewelry.

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Local succeeds in jewelry business

By RAY ESTRADA — August 27, 2009

From being house cleaner to a jeweler, Calla Gold’s life has been one enthusiasm and passion for what she does.

“I have a passion for designing a little piece of art for someone to wear,” said Gold, who boasts some 2,000 clients along the South Coast. “I like to tell people how hoop earrings make their smile look better … or how a certain color can make you look more exciting.”

Gold has lived on the South Coast most of her life, attended area schools and worked at local businesses. She still was a teenager when she became a businesswoman – the first female Fuller Brush saleswoman in the area.

“I was ringing doorbells and greeting customers with a friendly ‘Hi! I’m your Fuller Brush man,” she said. “That always got a laugh, and broke the ice.”

About a year later, Gold combined her experience with housecleaning, knowledge of cleaning chemicals and ability to communicate to launch her first business – Cinderella Services House – Cleaning Extraordinaire -– when she was 19 years old.

Gold hired several employees for Cinderella while continuing to sell Fuller Brush products. She married, but the hours were long and left little time for herself or new husband.

“My business was a success, but I couldn’t imagine running Cinderella Services forever,” she said.

After three years, she had enough, rethought her goals and sold the business. A friend recommended that she list what she liked about the last two businesses.

“I liked going to the nice homes, dressing well and meeting all the interesting people that I ordinarily wouldn’t have met,” she said.

For two weeks, she followed her friend – a “jeweler without walls” – around on her appointments and felt the confidence to strike out on her own. About 27 years ago, she started Calla Gold Jewelry and became another jeweler without walls.

“My jewelry went everywhere I did,” Gold said. “Soon my banker, optometrist, hair stylist and grocer were my customers.”

In a short time, many of her old Fuller Brush and house-cleaning customers knew of her new enterprise.

“The master plan had been to start the business, run and expand it for two years and then sell it,” she said.

Three years went by quickly – then four, five and six years. “I was hooked and loving it,” she said. Around the third year, she canceled her subscription to Entrepreneur Magazine and began reading National Jeweler.

“I’m not going to sell my business,” she said.

Designing jewelry really prompted her career as a jeweler. “I felt calm and happy while working on a design,” she said. “It reminded me of my much younger self, who could spend hours with a pencil and paper happily drawing horses.

“I’ve been visiting my clients in their homes and where they work ever since,” she said. “I don’t mind saying that I’m an expert at helping people like you select the right pieces of jewelry.”

The piece a client chooses should complement that person’s physical appearance, unique personality and lifestyle, she said.

She said she takes genuine pleasure in helping someone choose the jewelry that they’ve always desired, whether it’s a unique ring featuring diamonds and other gems, Italian designer chains and bracelets, or wedding rings, which are her specialty.

“I design more wedding rings than anything else,” she said, while displaying some of her creations called “stackable rings,” which are a little easier on the knuckles. “While my passion is designing custom and unique pieces of jewelry, I get special satisfaction in solving problems with those neglected and troublesome pieces of jewelry that you may have relegated to the darkest depths of your jewelry box."

“On more than one occasion, I’ve been called the problem-solving jeweler,” she said.

Calla Gold Jewelry sizes rings, solders broken chains, restrings pearl necklaces and restores family heirlooms.

She said she encourages customers to wear their heirloom jewelry because it will have more meaning to the people it is passed onto if children see their parent or grandparent wearing it.

Gold is a member of the Santa Barbara chapter of the National Association of Business Women Owners, or NABOW.

“I enjoy meeting with successful, intelligent businesswomen,” she said. “I just love them.”

She also speaks at jewelry conventions as a sales trainer, and at South Coast organizations on “Revitalizing Your Jewelry Wardrobe,” and “Discovering Your Best Look,” based on her magazine series.

She is working on a book about her work, which might be published next year.

Comment on this article

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My awesome experience with the press : 8/27/2009

Ray Estrada interviewed me briefly on a beautiful sunny Santa Barbara day when I was between client appointments. He was personable and asked great questions. After reading and hearing people's horror stories about being quoted out of context or made to look like an idiot in print in the past, I admit I had some trepidation when asked to be interviewed as a local woman in business. I have to say Ray Estrada really got me, as a person. He has great integrity and good interview skills. He made me comfortable enough to talk about my past, he made me laugh and relax and in reading what he wrote he made me smile. And no misquotes. My faith in the press has sky-rocketed.

Calla Gold


Calla Gold : 8/27/2009

I absolutely loved reading about my best friend from high school, Calla Skeetz Gold! We actually started house cleaning together. Oh, the memories... I always knew she would be an entrepeneur. She has always had a dynamic personality with matching energy. Congrats, Calla!

Lisa Eccles Crenshaw


Calla Gold : 8/27/2009

A great article about a fantastic person! Calla brings such energy and passion to every moment. Her jewelry is just stunning and matched only by her warm smile. It is such a pleasure to read a success story like this. Congratulations, Calla!

Harlene Conlin, You're The Star Video Productions


she found my antique engagement ring : 8/27/2009

Calla is a dedicated jeweler and goes above and beyond for her client/freinds. With Calla's expert help, my husband found a very unique, estate sale rudy ring for my engagement ring. I was overjoyed and beyond surprised! Keep up the good work, girl - you are the best!

Jan King


Calla Gold 8/27/09 : 8/27/2009

What a pleasure to praise Calla, my personal jewelry for over 10 years. She has guided me in creating some of the most original pieces of jewelry. I can't imagine ever shopping in a jewelry store again. Calla is very trustworthy and her joyful personality is most uplifting.

Charla Dufour


Engagement & Wedding Rings : 8/27/2009

I felt so lucky to find Calla. She expertly took my husband's grandmothers diamonds and my grandmothers diamonds and made me an absolutely perfect set. I am still and newly wed and so don't take them off as much as I should but everytime I look at them I just can't help but smile! Thank you, Calla, for being flexible and innovative and helping to create a piece of art that I will wear the rest of my life! Many hugs!

Kelly A.


CAlla Gold Jewlery : 8/27/2009

Calla's effrevescent smile, impeccable service and concern fo rher clients is refreshing. What a great entrepreneur!


Wow : 8/27/2009

I can only say that she and her husband are some of the most gracious people I have had the pleasure to meet and her custom jewelry is unbelievable, the design and craftsmenship is outstanding and she knows how to put it together so that it looks like an object de art. I have many pieces that draw ooohs and ahhhhs when I wear them. You Go Girl!

Friend and customer


Calla Gold : 8/27/2009

I love her jewelry. Service with a smile! If you need something you really love repaired, she will do her best to restore it back to the original piece. I highly reccommend Calla Gold. Thanks for writing about this interresting woman.


Calla Gold : 8/27/2009

I was pleased to read this article about Calla. She truly loves what she does and is very down-to-earth and easy to work with. There's no hidden agenda with Calla. Hey, just don't forget about us little people now that you're a local celebrity! Congratulations on a great story. Sabrina P.


Calla : 8/27/2009

It's plain and simple: Calla and her juwelry are phenomenal!

Niels Johnson-Lameijer


calla gold : 8/28/2009

Calla is a wonderful model of optimism and hard work her jewelry is beautifulvas well congratulations cslla

Maeda Palius


Fantastic Jeweler : 8/28/2009

Calla is a joy to work with. She carries a terrific selection of jewelry and is really helpful in finding the exact perfect piece of jewelry. She is enthusiastic but never pushy so it is easy feel comfortable choosing jewelry without feeling pressured. She also does some extraordinary custom pieces. The personal service she provides is amazing!

Susan W.


Interesting : 8/28/2009

Well-written. I have known Calla for over 20 years. The article reflects her personality, drive and creativity.

The photograph doesn't do her or her designer piece jewelry justice.


Calla Gold : 8/28/2009

I have been a customer of Calla's for 10 years (or more). I so appreciate the service level she provides for jewelry repair, not to mention the ability to view and purchase gorgeous baubles in my home. I enjoy the time we spend together!

My Personal Jeweler


Calla Gold, jeweler : 8/29/2009

Calla helped me at first mend and repair so many favorite pieces that needed some TLC or complete re-working. Now, i call with specific requests, usually gifts. She is so responsive and has such a wide array of pieces, it is a quick problem solved for me.

Lynn M. Stewart


Calla is a treasure : 8/29/2009

As a friend and a customer, I must say that Calla Gold is a treasure on every level.


Calla : 8/30/2009

Calla's zest for life, high integrity, and commitment to serve her customers well are qualities that make her the successful businesswoman she is today. She models these same attributes in her personal life as well. Wendy F.


Cala Is amazing! : 8/30/2009

She is amazing, funny, intelligent and a truly gifted jewler! I am so honored to know her and to have her as a friend. Love you Cala!

Andrea Carnaghe


Hooray for Calla! : 9/1/2009

Calla has been my personal jeweler for ten years, beginning with beautiful unique earrings, repairing my broken and sad jewelry to perfection, and ultimately with my gorgeous wedding ring which she designed to my requests and perfected in every way. She is a blast to know, to meet with, and is such a lovely, warm person. She is talented to the max, has reasonable prices and varying levels of price ranges....and she is great as a convenient contact for spouses who have no idea what to get for their special gal for that special day---Calla knows!

Merilee C


My personal jeweler : 9/2/2009

Over the years Calla has been my personal jeweler and quickly learned what my style was. All of my jewelry from Calla continues to demonstrate the high quality over the years. I always receive compliments on my jewlery and people comment on how unique the pieces are. They are not your typical department store styles. Even though I moved to LA Calla still takes care of my jewelry repairs and special purchases. JoAnn

JoAnn Antolin


Calla : 9/3/2009

Great article, great jewelry, great gal!

Robin Cederlof


Calla Gold : 9/10/2009

Congratulations Calla on your success ! you have so much energy to help make your dreams come true.A great article about who you are and what you do so professionally. Kathleen Weir Photography by Kathleen.

kathleen@photosbykathleen-sb.com


Calla's Gold : 9/11/2009

I, too, have known Calla for a few decades at least. The article represents her well. She definitely is upbeat, and she makes and presents some very fine jewelry. I see her as a business and personal success. Thanks for all the fun, too, Calla.

PKJ


More on Calla : 9/11/2009

Also, I want to thank you, Calla, for your donations to local charities, such as Hearts Adaptive Riding and Goleta Historical Society. I am sure there are many others. You are very generous and kind to do that.

PKJ


Calla Gold : 9/14/2009

Calla Gold has provided me with some beautiful, and meaningful, jewelry over the years. I appreciate that she has a very high end inventory and is also available to repair or make over personal pieces that have only sentimental value to their owner. She is a very savvy businesswoman. She not only knows what I like, but what my two daughters would like! Charlotte D.


Calla Gold, her work admired in Denmark : 9/15/2009

I am very happy that my friend introduced my to Calla. She is fun,helpful and great at finding the right jewelry for you, but it is her creative abilities that I love. She designed a beautiful necklace out of a few very old glass beads that my mother left me. On my resent travel to Denmark everyone admired my latest Calla creation, a summer necklace, everyone wished for a one of a kind necklace like it. My sisters hope Christmas will come soon. Thank you Calla. Anne-Margrethe


Calla's Awesome Jewelry : 9/22/2009

Loved Calla's jewelry. Love your article. It is truly interesting description of how a person may become a successful jewelry and grow a rose from concrete. Harout F.

Harout Frnzyan


My Mom loves the work Calla has done for her : 9/27/2009

My Mom loves the work Calla has done for her in revitalizing her jewelry. She keeps coming back for more! Hope to have her work on some of mine soon, too!

Susan Bahary


Calla does it in the nick of time! : 10/9/2009

This past summer my grandmother passed away. For the past 5-6 years she had moved from Iowa to Arizona and was living in an assisted living facility. My mother became her primary friend and caretaker. And as a special gift to my mother at my grandmother's memorial service the family wanted to give her a special gift. We decided a perfect gift was a charm bracelet representing everyone! So in less than ten days, Calla was able to take my list of charms of everything from a "stork" to a "wrench" charm (18 in all!) and was able to put the bracelet together. It has a great deal of meaning to my mom. And it would have never happened if Calla hadn't done her usual yeoman's job taking care of her clients. Thank you Calla - you took a very special event and helped make it even better.

Nikki Ayers


Calla comes to the rescue! : 11/1/2009

Calla, you personally selected a set of professional looking jewelry to help me look fabulous for an event that required I look more polished and sophisticated. I'm in the medical field and wear a lab coat when examining patients. I was going to be introduced to physicians, patients and friends of the practice. I didn't have the accessories I needed for my coming out party. Calla came over, looked at the new dress I had purchased for the occasion and chose the perfect pieces which presented me in the best light for this special evening. And happily, I'm wearing these same jewelry pieces in different ways and loving my new look. S. Manseau

Sue Manseau


Calla restored my beautiful opal ring that was my Great-Grandmother's ring - 11/6/09 : 11/6/2009

Calla Gold is very dedicated in her work. Her jewelry is absolutely gorgeous! I have known Calla Gold for about eight years now and what a fantastic, wonderful person with incredible enthusiasm and personality. Calla restored for me my Great-Grandmother's opal ring and it looks beautiful. Whenever I wear my jewelry that she has fixed, I am always stopped by people and receive wonderful compliments about her jewelry. Her work is wonderful!


I've known Calla for 28 years. : 11/7/2009

Calla and I did a video show on local cable television about 25 years ago. It was called "Discover Your Best Look." She did the introduction to my awesome skills as a visionary hair stylist. She was one of my "before and after" models. She already had great hair, but using her facial features we enhanced her look and highlighted her high cheekbones and eyes. Even then she was designing beautiful jewelry. After we did the show together I gave her a picture of my favorite scissors and she used an heirloom diamond I had and made a pin exactly like the scissors. It looks fabulous and identifies me wherever I go, and people know I'm a stylist. Calla is my Personal Jeweler.

J. R. Nicolai, Beauty by Design


Calla Gold Jewelry : 12/1/2009

This is a wonderfully descriptive article about Calla and her tallents. I have known Calla since her Fuller Brush days and she is everything this article states and more. Her talent and contribution to the arts is extraordinary.

Diane Walker


You are amazing! : 1/6/2010

You are a wonderful woman! It sounds to me like you have a lot to do, but you enjoy every minute of it, which is how I want to feel when I get my job. I'm very happy that I know someone who is so amazing at what they do! Someday, I would like to get jewelry from you! You are my hero!

Amanda Moran


Calla Gold : 1/14/2010

When I smashed and destroyed my wedding ring a friend of mine said "I know a fabulous jeweler who can fix your ring...AND she will come to you". I called and set up an appointment and was more than surprised when I opened the door to Calla. We both reacted immediately as we had gone to school together many years before! I was upset and a bit lost as to how were we going to recover my ring. Well fortunately Calla knew just what to do! We sat for quite a while as she interviewed me getting an idea of what I wanted. She made drawings, then on our next visit wax models...and when the finished ring came it was more beautiful than I imagined. I am often met with comments of strangers...."what a beautiful ring!" Each time I tell them it was made by Calla Gold....THE BEST JEWELER I KNOW!

Roberta Franz


Calla : 3/2/2010

I recently had Calla repair and design some jewelry for me. She took my unwearable or slightly off-balance pieces and either did beautiful repairs or created gorgeous pieces out of simple stones I had in much less attractive settings or designs. Her prices are very reasonable, her sunny disposition is uplifting, and I am getting many compliments on the new items I am now excited to wear. I would recommend her to anyone, and find people are asking who she is when they see the jewelry I'm wearing. She'll work with anything. You don't need to have expensive jewels for her to create a very interesting, attractive piece.

I HIGHLY RECOMMEND CALLA


Calla Gold Connection : 3/6/2010

I am slightly older than Calla, and began my young entrepeneurial career selling Stanley Home Products to my family members and neighbors. It is ironic that the company that Calla cut her teeth on, Fuller Brush Company, bought out Stanley Home Products. Calla's original "entrepeneurial spirit" has always remained with her, and our paths have crossed several times. Recently, our paths crossed again and we were able to share our love for jewelry, sales and people. We have not even begun to talk about our love for horses, another blessing we have in common. Our acquaintance has been with devine intervention, and the fact that Calla Gold has become my personal jeweler, is a pleasure beyond measure. She has consented to becoming a WEV (Women's Economic Venture) mentor to me, and she will get to assert her teaching and experiential skills of how to become successful in a small woman-owned business, in a small highly competitive town. I know one thing, without her even knowing it, she has adopted Author McKay's adage: "Find something you love to do in life, and you will never have to work a day in your life." Calla Gold; Mrs. Gold, Dan Gold's mother has found this secret and has applied it to her jewelry business, and to her life. She is one of the most effable and warm characters you ever want to meet. The fact that she is a skilled artisan, creative designer and intelligent businesswomen just sweetens the pot. It is impossible to be nothing but pleased with her creations and revitalizations of your jewelry. I am a facebook friend of hers now, but really, I AM A FAN. Warmly,
Ms Mavis Thibodeaux, Chez Mavi's et Compagnie, Montecito/Santa Barbara, CA.


Calla is the best! : 3/13/2010

Calla has made a few pieces for me, and let me tell you that you won't find an artist like her, ever! She listens to your ideas, sketches them, and helps you create a one-of-a-kind piece. Amazing!


Amazing service : 4/9/2010

Calla has been my jeweler for 15 to 20 years. She does exactly what she says she will do. When we ask, she will bring beautiful, well priced jewelry to our office so that we can all shop for quality merchandise without pressure. Her prices are really affordable. It is always a fun time. When I have needed a jewelry repair, Calla has been available to pick up the piece from me, fix it perfectly and deliver it back to my office. I know that when I get something from Calla that it will last. She is amazing. I have a beautiful old turquoise ring I have worn for over 30 years. Since I met Calla, she has helped me make sure that I can continue to wear my beautiful ring for the next 30 years. I feel really taken care of with Calla as my personal jeweler.

Debbie Murphy, MurphyKing Real Estate


Calla Gold & The Red Feather Ball : 4/15/2010

United Way of Santa Barbara County is happy and proud to thank Calla Gold once again for her long term support of our event. Her jewelry is always a popular auction item. Her commitment to help her community and change children's lives is admirable and appreciated. Thank you, Calla!

Karen Knight, Red Feather Ball Coordinator


Calla Gold Jewelry : 4/26/2010

What a great article on Calla! I truly do consider her to be the best jeweler in town. The quality of jewelry, in addition to the personal service that Calla gives, is unbeatable. I have not purchased a piece of jewelry in a regular store for years! Not only does Calla come to my house upon request, if I don't see what I am looking for immediately, Calla will go find it for me! I highly recommend getting to know this girl!!

Alison Gonzalez


My Jewelery Experience : 4/28/2010

When I wanted a custom design for an engagement/wedding rings set, the first one I thought of was Calla @ Calla Gold Jewelry. She is very knowledgable and personable, a beautiful person. She did the set at a very fair price and it turned out beautifully. The engagement is on!

Bill Chamlee


Calla Gold Jeweler to your door : 5/12/2010

Calla Gold takes her work very seriously, but she also is one of the most fun women to work with. I love that she will come to you to get your broken jewelry to repair...or take ideas to create a unique piece of jewelry. In these busy times it's nice to have a service like this geared for being "user friendly."

Mo McFadden


Calla is Gold! : 6/16/2010

Calla brightens my day. I am so glad to have met her at the Women's Festival this year. She is generous with her time, expertise, and very fair in her pricing, especially for repairs! She is upbeat, personable and a joy to be around. She gives great advice and also backs off when she senses your resistance. She is a good listener. Thank you Calla.

Melissa Brooks


Calla Gold : 6/28/2010

Calla is amazing, her energy lights up the room and her passion for her business is palatable! I love her designs and the fact that she is always able to find the perfect solution to your jewerly needs!

Jennifer Foster


Nice to see success : 6/30/2010

Good for you, Calla! I look forward to one day seeing your jewelry and picking out a nice peace with my girl to adorn her.s

SV


Calla Gold : 8/13/2010

Wow, how great to see Calla get some recognition! She is a miracle worker when it comes to broken jewelry!! I simply love Calla and I'm glad to see her being recognized in the press! Calla is more than just my jeweler, she is my friend. I'm happy for you Calla.

Sally T.


Calla Gold's true mettle shines through : 8/26/2010

In the few months' I have known Calla, not only has she shown a passion for service and jewelry, but also a verve for life that comes through all her business dealings. She puts her heart and soul into each aspect of her work/ art. And she is just plain fun to deal with. Kymberly of Fun and Fit, http://funandfit.org

Kymberly Williams-Evans, MA


Best jeweler in Santa Barbara : 8/29/2010

Calla is the top Santa Barbara jeweler. Personal jewelers just don't get better than this. She restores old jewelry and well as designs custom pieces. I will never take my jewelry needs to anyone else.

Jeremy


Contact Us!

411 E. Canon Perdido, Ste 2
Santa Barbara, CA 93101

Phone (805) 564-6001

Fax (866) 716-8350

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